Winner of Best Online Feature goes to… perfume personality…ME! Yes, I’m the proud owner of one of beauty industry’s most prestigious journalism awards – a Jasmine Award, which celebrates fragrance editorial. I actually won the award joint with the Financial Times as the judges agreed it was difficult to decide between two very different online offerings (mine was a quiz, the FT’s was a full length feature). I believe next year they’ll be revamping the criteria for the online category.

The event – held yesterday morning at BAFTA in Piccadilly – saw a good turn out of beauty editors, writers and members of the fragrance industry. Β There’s nothing better than winning in front of all the editors you’ve worked with in the past.

The winning piece was a quiz I created for (home of Good House Keeping, She and Prima) and was a unique take on finding your perfect scent. had created something similar but I’m so glad mine won!

I interviewed James Craven, the head ‘nose’ at Les Senteur – an amazing boutiqueΒ perfumerΒ in London – and with his exquisite insight into fragrance families and how different people like different scents, the quiz was born.

Finding a fragrance is no small feat so I recommend you all take the quiz! And well done to all the other winners and nominees too…the shortlist was really impressive!


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