The slow but certain rise of ecological sneaker brand Veja is always on my radar. If you’re passionate about where and how your trainers are made then Veja is what you should be wearing. Here’s a sneak peak of new products ready to hit stores in the coming months.
Having written about its French-Brazilian story several times for fashion pages, I find their commitment to style and sustainability eye-opening: Rubber sourced from wild Amazonian trees to fight deforestation, a respect for human rights, organic cotton, and leather tanning processes without the heavy chemicals.
The suede – in the bags pictured above – is tanned naturally and the leather is now tanned without chrome – a hugely polluting process that is currently causing India serious waste problems.
350 families in North East Brazil are supported by the Veja’s commitment to organic cotton growing. The rubber soles are sourced from the Amazonian forest (the only place in the world where rubber trees grow in the wild) by a cooperative who harvest the latex sap from the trees and turn it into rubber sheets without the need for industrial processes. This in turn gives them a higher wage too.
Veja has also opened a new concept store in Paris called Centre Commercial where the world of fashion, art, sustainability and style collide.
Check out more of the Veja story at veja.fr