Pure perfumes

Embrace by PG OrganicsI’ve recently been chatting on Twitter to the lovely Patricia Gallagher, founder of PG Organics, about why we need natural and organic perfumes. She created Embrace after learning the almost-forgotten art of traditional and natural perfume making and she talks passionately about why we need to keep the practice going…

Patricia is a strong advocate of using natural and organic ingredients in perfume and not the 10-40 chemicals that can usually be found in a mainstream spritz. The Environmental Working Group wrote a report on this last year, discovering many hidden and undisclosed chemicals in bottles. Popular perfumes usually contain a mixture of natural extracts and synthetic chemicals but the report revealed many secret chems too.

PG Organics is one of the few niche brands committed 100 percent natural ingredients and small batch production using traditional methods. What’s interesting is that many people who suffer from allergies and sensitivities, such as asthma or eczema, can react badly to conventional perfumes – anything from a mild or severe headache to itching or rashes on the skin. Patricia says customers often turn to natural perfumes for less sensitivity.

The brand uses only natural materials with the highest possible content of organic ingredients, no animal derived products and testing on animals.  Check out her gorgeous site pgorganics.co.uk.

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