April is Earth Month and, in case you weren’t aware (and who can blame you with the multitude of national and international days / weeks / months we have now), Wednesday 22nd April 2015 is Earth Day. It’s the official time that brands, governments and communities might raise awareness about our footprint on the planet.
It’s easy to be synical about another commerative day (especailly if brands muscle in on the action and turn it into a big money making machine. Read: Breast Cancer Awareness month) but Earth Day has been going a long time – this year is the 45th anniversary so it’s no newbie. It’s also raised a lot of support over the years for grassroots projects.
Haircare brand Aveda, alone, has pooled together an impressive $32 million for environmental and clean water charities since 1999 and pretty much owns the Earth Day movement in the beauty world. I hate to say this but it’s a shame more brands don’t get involved – not to make it really commercial – but because commitment to the environment is still a minority movement so it wouldn’t hurt for a few more brands (eco and non-eco ) to push messages of sustainability forward, even if it is just for one day.
In my ideal world, everyday would be Earth Day! But hey, I guess any given opportunity to speed up our thoughts towards a more sustainable future can only be a good thing.
Throughout April, there are all sorts of activities and fundraisers planned worldwide to celebrate the world’s natural beauty, remind us to take a bit more care of it, and support international environmental charities and green projects. This is mainly through local community projects, schools, art initiatives and brand events. So check out earthday.org for more info.
If you’d like to give through your beauty purchases, Aveda’s Light The Way candle (£16; aveda.co.uk) has 100 per cent of the retail price going to environmental groups and clean water projects (unlike other charitable products which donate a token percentage, usually 10-20%). In fact, one candle purchase can provide a year’s worth of drinking water for someone living in Madagascar. The aroma is of organic essential oils – vanilla, cinnamon and ylang ylang – all sourced from Madagascar.
Beauty brand, Origins, is giving away a free tote bag, eco and beautifully illustrated, for every total purchase at an Origins beauty counter nationwide. Plus, for every tote bag gifted, Origins will plant a tree, so there’s something in it for everyone.
Happy Earth Day – and remember, why not make every day Earth Day? xx