‘Super natural skincare’ is the tagline at Ananné so if you like your beauty products to be high end luxurious, plant and oil based and free from any synthetic ingredients this new brand is definitely one to watch. Here are five things you should know about Ananné skincare:
Ananné was founded by a neuroscientist named Professor Urs Pohlman in 2010 after he was commissioned to study the physiological processes of the skin. He went on to develop a range of products that worked in synergy with the natural functions of the skin, ensuring ingredients enhanced and supported skin cell health.
The formulations are powerful but simple and unfussy. They contain an abundance of high quality and natural active ingredients, many you might be familiar with – rosehip seed, borage seed, sea buckthorn – others are more interesting and less commonly heard of in skincare: brown algae, papaya leaf, cape chestnut, moringa, plum kernels, gutu kola and carrageenan moss.
Ananné ingredients are certified vegan (by the Vegan Society) and contain ingredients sourced under fairtrade and ethical principles. Preference is given to organic ingredients but certification can be tricky with some ingredients, says founder Dr Pohlman: “In some areas organic is not certifiable due to high costs (the certifying agent has to travel and the travel costs have to be covered by the initiative) or because the ingredient is grown in the wild. For instance moringa seed oil from moringa trees in West or East Africa are not certified by eco cert. We know the supplier, sometimes the ingredients are introduced to us via a foundation who supports projects in the area. We LOVE those initiatives and do all the product analysis here in Switzerland before production.”
All products are made in small batches in Switzerland and Ananné facials are also available at Hotel Schloss Elmau and Hotel Palace Lucerne, both exclusive 5 star hotels in Berlin, Hamburg, Leipzig, Munich, Vienna, Zürich and Bern. While Ananné facials are not (yet!) available in the UK I’m eagerly waiting their arrival.
I was invited to try one recently at Fenwick, Bond Street and it was quite possibly the most relaxing facial I’d ever had. There was no heavy pressure or stimulating massage techniques – just light, feathery touches that soothed and calmed, so much so, I think I nodded off several times! If you’re looking for a soft, gentle facial keep Ananné on your radar (apparently there are stronger facials too) and fingers crossed for a UK launch sometime in the near future.
The range consists of a cleanser, exfoliant and toner suitable for all skin types and then day cream, night cream and serum available for three skin types each (dry, normal, sensitive). Ananné is currently available at Fenwick, Bond Street and online at ananne.co.uk but we’re looking forward to seeing it at more retailers this year!