I’ve recently been impressed with beauty brand Ren for its zero-waste 2021 targets, which have involved upgrading packaging to use Post-Consumer Recycled (PCR) from landfill and ocean plastics.
It’s always reassuring when a brand takes an issue by its horns, gives things a shake up and is genuine in its efforts to tackle it.
Our Zero Waste Ambition: to use only packaging that’s recycled, recyclable or reusable by 2021.Ren Skincare
To achieve the zero-waste goals Ren is redesigning packaging to reduce cardboard and plastic, using ocean and landfill plastic in bottles and caps, re-thinking processes for a circular economy and revisiting skincare formulas for an even cleaner makeover.
A few of the Clean to Planet eco-actions that caught my eye:
- 💯 Cardboard packaging around cleansers removed; other products might need this packaging to display essential information but cleansers have gone naked
- 💯 Plastics headed for landfill reformulated to use as Post-Consumer Recycled (PCR) packaging
- 💯 No more single use foil sachets to save millions going to landfill
- 💯 Double layer labels removed to cut back on packaging
- 💯 Pumps redesigned so the airless system pumps out all the product leaving less/ no waste
- 💯 Jars redesigned so they’re reusable and recyclable, eg Dark Spot Sleeping Cream
- 💯 Glass bottles recyclable, eg Perfect Canvas Clean Primer
- 💯 100% PCR packaging on lids and 50% PCR packaging on bottles, eg Clean Screen Mineral SPF30 – a lovely silicone-free sunscreen that doesn’t leave skin dry or with white streaks
- 💯 Partnering with specialist eco brands to help them do this, such as Surfers Against Sewage, Plastic Patrol and Terracycle
As Ren puts it, there’s no quick fix to meet environmental goals and sustainability ambitions but ‘skincare shouldn’t cost the earth‘ – my sentiments exactly!
It’s undoubtedly a challenge for companies (not just in beauty) to change how they do things, but I believe it’s the willingness to experiment, innovate and be open to change and take risks that add up to make a difference.
If more brands put sustainability goals at the forefront of what they do and decisions were guided by the need to be sustainable, then we’d see environmental innovation develop faster and become the mainstream. In my optimistic eyes, this is the future I’d love to see.
For now, keep up the good work Ren and can’t wait to see more.
Do you have an eco innovation story to tell? Drop me a line @yanarfitness.