I’ve recently been impressed with beauty brand Ren for its zero-waste 2021 targets, which have involved upgrading packaging to use Post-Consumer Recycled (PCR) from landfill and ocean plastics.
It’s always reassuring when a brand takes an issue by its horns, gives things a shake up and is genuine in its efforts to tackle it.
Our Zero Waste Ambition: to use only packaging that’s recycled, recyclable or reusable by 2021.
To achieve the zero-waste goals Ren is redesigning packaging to reduce cardboard and plastic, using ocean and landfill plastic in bottles and caps, re-thinking processes for a circular economy and revisiting skincare formulas for an even cleaner makeover.
Organic this and organic that. From tea and coffee to cotton and clothes, it’s like a buzzword that’s everywhere. So what’s all the fuss about and why should beauty be organic too? Organic Beauty Week part of Organic September backed by Soil Association, is a time to celebrate the beauty of organic and promote the organic in beauty.
Why? Because pesticide-free farming is kinder on the earth, the farmers and workers and ultimately on us. Oh, and it makes beauty products that little bit better too as plants are usually grown in healthier, nutrient-rich soil making their power more potent.
But the word organic (and natural) has been banded about so much and stuck on labels wherever possible, even if a product carries only small traces of organic ingredients, paying lip-service to an important movement and maybe even misleading consumers. So the Soil Association launched a Campaign for Clarity to help people make some sense of the minefield that is organic and natural beauty.
Being an organic brand truly reflects a company’s commitment to the environment and being accredited goes that one step further in building trust. Always look for an official stamp of approval by Soil Association or another body such as EcoCert (they will soon all merge under the umbrella name of COSMOS so look out for that in the near future too).
My favourite organic brands are included in my Healthista article so do check it out, and if there’s a brand that isn’t on there and you think it should be, let me know! Give me a shout on Twitter @YanarBeauty.