Worried about excess waste at Christmas? Trying to have a festive season that treads a little lighter on the planet? Fear not, I assure you it’s possible! Yes, Christmas is probably one of the most un-eco times of year but if going green with wrapping is on your radar then check out Wrag Wrap – reusable, fabric gift wrap. A innovative new way to wrap and give.
I discovered Wrag Wrap on Twitter – a small company inventing a novel approach to wrapping. A lot of thought has gone into making Wrag Wraps as ethical and as sustainable as possible.
Did you know that the UK sends 5 million tons of paper waste to landfill every year? And it takes six mature trees to make one tonne of paper. That’s 50,000 trees for the 8,500 tonnes of paper used at Christmas.
The ‘paper’ is made from 45% plastic waste (from recycled plastic bottles) and 55% polyester (although they would like it to be 100% recycled materials in the future). The type of recycled polyester used has a 50% lower carbon footprint than organic cotton, and apparently keeps 900 million plastic bottles a year away from landfill. Read more here about why WragWrap choice recycled polyester over cotton or other sustainable fabrics.
Wrag Wrap founders know that people like the tradition of wrapping and unwrapping presents so they added crackle into one of the styles: A 30cm x 30cm square with vibrant, fabulous prints, a cord and button attached so you don’t have to use tape, plus a tag pouch so you can write a message – they’ve thought of everything!
If you’re wondering about the crackle (could it be some un-eco cellophane paper?), I can tell you even that’s been considered: made out of discarded music festival tents, collected before being scooped up and taken to landfill. Brilliant!
If you’re wondering how to make reusable wrapping work for you, WragWrap co-founder, Nick has this note of inspiration: “Some prefer to keep their Wrag Wraps in the family, starting a new tradition and passing them around from year to year. Others like to send them out on a journey – give one to a special friend, who then gets to pass it on.”
I love the ingenuity of Wrag Wrap and hope they go from strength to strength!
Read more about the staggering problem of paper waste here and the shocking stats of plastic waste here.