Why isn’t every day Earth Day?

April is Earth Month and, in case you weren’t aware (and who can blame you with the multitude of national and international days / weeks / months we have now), Wednesday 22nd April 2015 is Earth Day. It’s the official time that brands, governments and communities might raise awareness about our footprint on the planet.

It’s easy to be synical about another commerative day (especailly if brands muscle in on the action and turn it into a big money making machine. Read: Breast Cancer Awareness month) but Earth Day has been going a long time – this year is the 45th anniversary so it’s no newbie. It’s also raised a lot of support over the years for grassroots projects.

Haircare brand Aveda, alone, has pooled together an impressive $32 million for environmental and clean water charities since 1999 and pretty much owns the Earth Day movement in the beauty world.  I hate to say this but it’s a shame more brands don’t get involved – not to make it really commercial – but because commitment to the environment is still a minority movement so it wouldn’t hurt for a few more brands (eco and non-eco ) to push messages of sustainability forward, even if it is just for one day.

In my ideal world, everyday would be Earth Day! But hey, I guess any given opportunity to speed up our thoughts towards a more sustainable future can only be a good thing.

Aveda Earth Month 2015 Clean Water projects

Throughout April, there are all sorts of activities and fundraisers planned worldwide to celebrate the world’s natural beauty, remind us to take a bit more care of it, and support international environmental charities and green projects. This is mainly through local community projects, schools, art initiatives and brand events. So check out earthday.org for more info.

If you’d like to give through your beauty purchases, Aveda’s Light The Way candle (£16; aveda.co.uk) has 100 per cent of the retail price going to environmental groups and clean water projects (unlike other charitable products which donate a token percentage, usually 10-20%). In fact, one candle purchase can provide a year’s worth of drinking water for someone living in Madagascar. The aroma is of organic essential oils – vanilla, cinnamon and ylang ylang – all sourced from Madagascar.

Aveda Light the way candle forEarth Month 2015

Beauty brand, Origins, is giving away a free tote bag, eco and beautifully illustrated, for every total purchase at an Origins beauty counter nationwide. Plus, for every tote bag gifted, Origins will plant a tree, so there’s something in it for everyone.

Happy Earth Day – and remember, why not make every day Earth Day? xx

Winter beauty alchemy

Weleda Sea Buckthorn Body Lotion

The February freeze keeps coming and going and with it goes the integrity of our skin. So it’s another chance to share the winter beauty alchemy I’ve been swearing by this winter – the mix of lotions and potions that have saved my skin and kept it super soft and strong.

This has been my morning routine every day for the past few months:

1. Add a few drops of facial oil to face moisturiser.

My oil of choice at the moment is Maggie Brown’s Yin 1 (rose oil) perfect for winter as it strengthens skin’s barrier against the cold and plumps it up with nourishing essential fatty acids.  I’ve been mixing this with Origins Make A Difference Cream which is a hydrating gel-like cream.

2. Add a few pumps of body oil to body moisturiser.

I’ve been using two or three pumps of  Aromatherapy Associates Renew Rose Body Oil muddled with Weleda Sea Buckthorn Replenishing Body Lotion, all over my body from neck to toes. It’s a luscious mixture that I can’t get enough of. I love both products on their own (and would be perfect for spring) but together they make cold mornings worth getting out the shower for.

Finally, a great quote from Geraldine Howard, founder of Aromatherapy Associates on why essential oils carry so many skin benefits which is so apt for this time of year:

“Essential oils are made up of very small molecules and therefore able to penetrate into the bloodstream and optimise the cell renewal process. The skin absorbs oil-soluble substances more easily than water soluble ones, so as essential oils are oil soluble, when diluted with a plant or vegetable carrier oil (most are too potent to apply directly to the skin), they travel through the epidermis, into the dermis, delivering results deeper down than products that do not contain essential oils.”

So get some oil into your beauty regime and you’ll welcome spring with better skin. What beauty concoctions do you swear by?