I’ve recently been impressed with beauty brand Ren for its zero-waste 2021 targets, which have involved upgrading packaging to use Post-Consumer Recycled (PCR) from landfill and ocean plastics.
It’s always reassuring when a brand takes an issue by its horns, gives things a shake up and is genuine in its efforts to tackle it.
Our Zero Waste Ambition: to use only packaging that’s recycled, recyclable or reusable by 2021.
To achieve the zero-waste goals Ren is redesigning packaging to reduce cardboard and plastic, using ocean and landfill plastic in bottles and caps, re-thinking processes for a circular economy and revisiting skincare formulas for an even cleaner makeover.
As sustainability issues continue to grow, more people are thinking about how to make their wedding day more sustainable. Eco-friendly choices from food to decorations are expanding so it’s timely to be introduced to Poppy and Thistle eco wedding stationery.
This new Dr Hauschka Shower Cream comes in innovative sustainable packaging, made from PCR (post-consumer recycled) material, which includes plastic milk bottles. This apparently has saved over 65% of raw oil normally used to make conventional plastic tubes.
The shower cream has a gorgeously soft, creamy texture and an instantly uplifting lemon and lemongrass scent (developed by an in-house perfumer). I’ve been told the shower cream can also double up as a facial cleanser as it has anti-microbial properties. A pea-sized amount is all you need.
Here’s a mini Q&A with Tara O’Rourke, Dr. Hauschka’s brand trainer and expert who explains more about the recycled packaging and Dr Hauschka’s approach to sustainability: