If you hadn’t yet noticed, soap bars are having a revival moment. To quote one friend who recently stayed at mine and used one of the three soaps from Earthbits.com that I’ve reviewed here: ‘I haven’t used a soap bar in years – I’ve forgotten how good they are!’
For me natural soap bars are the ultimate in eco and sustainable beauty. If made with planet and people in mind, they could boast no plastic packaging, natural and non-polluting ingredients, zero-waste, kind on skin and can even be homemade.
Microbeads commonly used in beauty products have been proven to pollute our ocean life and waterways and after much-deserved press, campaigning and consumer pressure the laws were changed. In 2018 in the UK, plastic microbeads in body scrubs and exfoliating rinse-off product were banned.
However, the story and fight for cleaner products and ocean conservation doesn’t end there. There are actually a host of other plastic-based ingredients commonly used in conventional beauty products that are less obvious than microbeads but still cause damage.
I’ve recently been impressed with beauty brand Ren for its zero-waste 2021 targets, which have involved upgrading packaging to use Post-Consumer Recycled (PCR) from landfill and ocean plastics.
It’s always reassuring when a brand takes an issue by its horns, gives things a shake up and is genuine in its efforts to tackle it.
Our Zero Waste Ambition: to use only packaging that’s recycled, recyclable or reusable by 2021.
To achieve the zero-waste goals Ren is redesigning packaging to reduce cardboard and plastic, using ocean and landfill plastic in bottles and caps, re-thinking processes for a circular economy and revisiting skincare formulas for an even cleaner makeover.