Microbeads commonly used in beauty products have been proven to pollute our ocean life and waterways and after much-deserved press, campaigning and consumer pressure the laws were changed. In 2018 in the UK, plastic microbeads in body scrubs and exfoliating rinse-off product were banned.
However, the story and fight for cleaner products and ocean conservation doesn’t end there. There are actually a host of other plastic-based ingredients commonly used in conventional beauty products that are less obvious than microbeads but still cause damage.
I’ve recently been impressed with beauty brand Ren for its zero-waste 2021 targets, which have involved upgrading packaging to use Post-Consumer Recycled (PCR) from landfill and ocean plastics.
It’s always reassuring when a brand takes an issue by its horns, gives things a shake up and is genuine in its efforts to tackle it.
Our Zero Waste Ambition: to use only packaging that’s recycled, recyclable or reusable by 2021.
To achieve the zero-waste goals Ren is redesigning packaging to reduce cardboard and plastic, using ocean and landfill plastic in bottles and caps, re-thinking processes for a circular economy and revisiting skincare formulas for an even cleaner makeover.