New trainers! Veja trainers. After years of following the brand, I’ve finally got round to buying a pair. For me, Veja is a brand with the most amazing ethos and commitment to everything related to making a product: the environment, ecology, fair trade, workers and style.
The soles are made from Amazonian rubber trees (instead of usual petroleum-derived rubber) and help to provide an income for 60 Amazonian families as well as provide an incentive to keep trees up and not deforest.
I love the transparency in the who, where, what and why of Veja shoe-making – check out the video below to see more about how the shoes are made, and the brand’s inspiring commitment to workers and sustainable materials.
By doing things differently they can attempt to distance themselves from worker exploitatio and environmental degradation which is sadly the usual result of most things we produce and consume. Instead, I feel like there’s a lot of respect for people and the land, and that’s my kind of brand. Read more about Veja materials and projects here.
If you’re due a new pair of trainers, and want a decent alternative to the usual suspects, Nike et al, then check out the endless number of Veja styles. And if, like me, you try to minimise consumption of leather and animal materials, then many are almost vegan. Some are totally non-leather, others have some or very little. I believe mine (above) have a little bit in the V cut-out. Although I would have preferred a totally non-leather pair, from what I’ve read, Veja leather is said to be eco-tanned without chromium (a lingering pollutant) and with knowledge of the source and living conditions of cattle.
Let me know if you have a pair, buy a pair or love them as much as I do. @YanarBeauty.
PS – this is NOT a sponsored post. Just genuine love for a decent brand! x
The slow but certain rise of ecological sneaker brand Veja is always on my radar. If you’re passionate about where and how your trainers are made then Veja is what you should be wearing. Here’s a sneak peak of new products ready to hit stores in the coming months.
Having written about its French-Brazilian story several times for fashion pages, I find their commitment to style and sustainability eye-opening: Rubber sourced from wild Amazonian trees to fight deforestation, a respect for human rights, organic cotton, and leather tanning processes without the heavy chemicals.
The suede – in the bags pictured above – is tanned naturally and the leather is now tanned without chrome – a hugely polluting process that is currently causing India serious waste problems.
350 families in North East Brazil are supported by the Veja’s commitment to organic cotton growing. The rubber soles are sourced from the Amazonian forest (the only place in the world where rubber trees grow in the wild) by a cooperative who harvest the latex sap from the trees and turn it into rubber sheets without the need for industrial processes. This in turn gives them a higher wage too.
Veja has also opened a new concept store in Paris called Centre Commercial where the world of fashion, art, sustainability and style collide.
Check out more of the Veja story at veja.fr